Naveen Haroon

Empowering B2B companies to go-to-market with best in class brand strategies, events, customer advocacy programs and executive engagement.

ABOUT ME

Thanks for visiting

Whether you’re a friend, someone in my network who I’ve worked with before or someone I may call my favourite colleague or client in the future, I appreciate you being here.

My Home

I am proud to call Pakistan my roots, The Netherlands my home and The UK once my training ground to develop personally and professionally. I love that NL is home to leading brands ASML, Booking, Heineken, Philips, Rituals, Shell and Unilever and that Amsterdam has a booming startup scene.

My Work

I have had the opportunity to work across B2B Marketing and often assume the role of trusted business partner. I am passionate about brand, storytelling, effective communication and bringing the pieces of the puzzle together with stakeholder management.

My Industries

I am industry agnostic and have had the opportunity to learn and grow in tech, professional services, media and non-profit. I love gaining experience and sharing best practice across industries.

My Approach

I establish genuine connections, understand the north star and collaborate with transparency and trust. I am customer-first, service-oriented, data-driven and thrive on working with leaders who operate with shared values

My Interests

I wouldn’t be a Marketer if I wasn’t creative. Fortunately for me, creativity finds me all the time be it via the arts or travel.

My Causes

Diversity, equality and inclusion has always been close to my heart. I try to give back to underrepresented groups be it girls from underprivileged homes, refugees trying to make a home in The Netherlands or members of the LGBTQI+ community.

EXPERIENCE

A career built across borders.

Over the past two decades, I have partnered with global organizations, fast-growing businesses, and executive teams to build stronger brands, lead strategic marketing initiatives, and create meaningful business impact.

  • Driving community engagement for 8000+ members in Retail & Consumer Goods via social media, community platforms and industry events
  • Built trusted partnerships with leadership and extended teams across Product, Marketing, Communications, Sales, Solution Engineering
  • Worked with 40 brands in my portfolio on co-marketing activities and pitched Benelux customer stories to HQ
  • Delivered Go-to-Market plan for 75% of the regional total cloud portfolio across pipe generation and pipe progression tactics
  • Delivered Go-to-Market plan for Manufacturing and drove customer engagement via industry focused events, customer site tours and ABM campaigns
  • Project managed first ever Northern European Summit for 400 attendees in the Commerce ecosystem generating $2.5M MDP
  • Received Align & Team Champion recognition by then-Country Manager
  • Delivered ABM workshops to key clients T-Mobile, Top Employers Institute and Teijin Aramid
  • Scaled ABM across Salesforce Benelux, doubling engagement with high-value accounts
  • Moderated CMO roundtable for Salesforce’s Executive Engagement program
  • Used COVID as an opportunity to upskill and gain hands-on experience in Digital Marketing across customer engagement, social media, planning and analytics
  • Built trusted partnerships with senior HR and Supply Chain decision-makers at 30+ Retail & Consumer Goods corporate partners including PepsiCo, NielsenIQ, Danone, Unilever and EY
  • Restructured regional Chapter committees by onboarding sponsoring partners to drive advocacy for LEAD Network’s mission
  • Led internal communication via monthly best practice Chapter meetings and newsletters
  • Scaled brand guidance by delivering the regional Marketing Toolkit to Chapters
  • Streamlined internal communication introducing microsite and established alignment with external communications team via monthly cadences and joint plans
  • Negotiated contracts for event engagements and managed $1M budget
  • Created developer community and customer success stories in The Netherlands
  • Served as the primary internal liaison between European markets and HQ
  • Led localization in collaboration with translation agencies and streamlined cross-regional editorial planning team using platforms like Wrike
  • Project managed strategic data center launches in DACH and Nordics from planning through to executive briefings and post-launch reporting
  • Spearheaded EMEA events strategy and brand presence for SoftLayer, an IBM Company at 40+ conferences owning $1M budget
  • Identified, onboarded and partnered with C-suite and customer champions for speaking engagements, roundtables and dinners
  • Built trusted relationship with the Sales leadership and account teams
  • Built regional content library, drove employee engagement by 82% and supported sales enablement with assets
  • Organized and hosted industry-focused roundtables, workshops and webinars and partnered with external agencies for design, PR and content
  • Received Exceptional Achievement Award for steering brand presence at 3 consecutive Global Food Safety Conferences
  • Managed key client relationships and exceeded sales targets by 42% for leading publishing house
  • Negotiated integrated media and sponsorship packages across print and events
  • Introduced and developed editorial portal for The Netherlands and Switzerland on Expatica.com
  • Created a "survival guide" for Expatica portal's target audience
  • Researched and curated consumer insights with market intelligence partners Forrester, Euromonitor, Datamonitor
  • Distributed internal communications via Intranet
References

MY SKILLS

What I bring to the table.

In my 16+ years of experience across brands, industries, countries as well as internal and external stakeholders, here’s what I have to offer.

Digital Marketing

Go-to-Market Strategy
Customer Marketing
Event Management
Brand Awareness
Internal Communication
Marketing Communication
Executive Engagements
Project Management
Storytelling

LEARNING

Always investing in the craft.

I am constantly learning and investing in professional development. Here are some of the skills I have gained.

2007 — 2008

MA in Journalism

Bournemouth University, The United Kingdom

INTERNSHIP
The Sunday Times, I & I Media Ltd
2006 — 2007

MSc in Strategic Management

Erasmus University, The Netherlands
INTERNSHIP Vopak, Philips
2002 — 2006

BSc in International Business Administration

Erasmus University, The Netherlands
INTERNSHIP Best Western Hotels & Resorts

TOOLS

Adobe InDesign

ChatGPT
Claude
Google Analytics
Google Gemini
Haiilo
LinkedIn
Mailchimp
Monday
Quip
Salesforce
SharePoint
Slack
SurveyMonkey
Teams
Trello
Wordpress
Workday
Wrike
Zoom
LANGUAGES
FLUENT English, Dutch, Urdu
BEGINNER Spanish, French, German, Turkish, Farsi

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

Email Marketing

Emailers

2013

2014

Event Marketing

Chartered Institute of Marketing

Agile Marketing

IBM

2017

2018

Public Speaking

Toastmasters International

Digital Marketing

Columbia Business School

2020

2022

Developing Personal Influence & Impact

Management Center Europe

The Coaching Habit

Salesforce

2023

2024

Non-violent Communication

Vrijwilligersacademie Amsterdam

Trailhead Ranger

Salesforce

2025

2026

Google AI Pro

Google

Google Prompting Essentials

Google

VOLUNTEERING

Lead Network Europe

De Regenboog Groep
Stichting Jarige Job
Battersea
Girls Forward
Circle Women

LET’S CONNECT

Let's say hello

I am constantly learning and investing in professional development. Here are some of the skills I have gained.

EMAIL

nav.haroon@gmail.com

LINKEDIN

Connect with me